AV Birla group joins the online fashion line-up with abof.com – Hindu Business Line
October 16, 2015  //  By:   //  Jewellery  //  No Comment
Hindu Business Line
Targeted at the youth, the Birla group portal will merchandise 55 brands, besides in-house fashion apparel. It will also offer accessories such as fashion jewellery, shoes and handbags. The new online retailer intends to change the rules of the game

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